Episodes

What do you do when you’re back in your in-laws’ basement, earning $17 an hour, with a baby on the way? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Dakota Crane, founder of UGC Revenue Room, to discuss rebuilding his income through UGC, creating content that performs, and turning brand relationships into bigger opportunities. Dakota shares the setbacks behind his six-figure UGC business, how he landed $5,000 in contracted work in two weeks after returning to UGC...

Would you keep creating after making over 100 videos without a single sale? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Kason Grainger to discuss his transition from fitness coaching to UGC, the learning curve behind performance-based content, and how he reached a $15K month with one brand. Kason shares why having 248K followers didn’t automatically make him good at UGC, what he learned before earning his first sale, and how he approaches hooks, storytelling, an...

Why would someone with over 400,000 followers start making videos they don’t even post on their own page? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Zach Rance, a former Big Brother contestant, content coach, and longtime influencer, to discuss his move into UGC, creating content consistently, and building brand relationships that go beyond a single paycheck. Zach shares how a $750 offer for two videos introduced him to UGC, why he believes brands are shifting awa...

What would make you walk away from a lucrative tech sales job just months after starting your career? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Bryce Marin to discuss his transition from tech sales to full-time UGC, building an agency, and what brands actually look for when hiring creators. Bryce shares how watching his roommate earn more while working fewer hours changed his perspective, how he doubled his income in his second month of UGC, and why he decided to...

Everybody wants to know, how do I actually make money on Trybe? You’re about to find out… In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Reich, the founder of Trybe’s #1 agency, UGC Club (formely Vsquad), to discuss performance-based UGC, finding the right brands on Trybe, and becoming a creator brands want to keep working with. Colin shares how his agency has paid out over $700,000 in creator commissions, why he encourages creators to make 300 intentional vi...

Could taking on more brand deals be the very thing holding your UGC business back? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Andrew Shin, founder of the Creator Blueprint and co-founder of GOOD Marketing, to discuss landing brand deals, creating videos that perform, and approaching UGC like a business, not just a side hustle. Andrew shares his journey from working with brands like Nike and Adidas to going all in on UGC after being fired from AT&T. He break...

What separates a UGC video that gets ignored from one that takes off? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Sidney Brant, the queen of viral tech UGC, to discuss natural on-camera delivery, storytelling, consistent experimentation, and building relationships with brands. Sidney shares how one video generated roughly $41,000 in performance pay across three platforms, what her early low-view months taught her, and why a higher retainer doesn’t always mean gr...

What happens when you stop chasing followers and start creating videos that brands will pay for? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Madden, a Content Economy coach who built a seven-figure agency at just 22, to discuss his journey from aspiring influencer to full-time UGC creator and agency owner. Colin shares how a TikTok opportunity he initially thought was a scam led to a $10,000 first month, how existing brand relationships helped him land his...

What separates a UGC creator who lands a few deals from one who builds a lasting business? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Owen, founder of Content Economy, to discuss the rise of organic UGC, what he’s learned from training over 1,000 creators, and the skills that help creators earn better opportunities. Owen shares how he went from creating content for WHOOP to connecting creators with apps hiring at scale, why a lower per-video rate doesn’t always...